Essential Growth
Foundational setup and guidance with monthly leadership alignment and AI enablement.
- Quarterly roadmap and operating cadence
- AI workflow guidance and guardrails
- Baseline creative and content support
- Performance review and insights
Choose the path that fits your growth stage
Install a clean system, measure with dates, and build momentum. Start small or go end to end.
How to choose
If you want ongoing leadership and a steady operating rhythm, start with a retainer. If you have a focused outcome, pick a project. If you want shared accountability tied to results, value based can fit. If you need both consistency and sprints, a hybrid model blends the two.
- Retainers: predictable cadence, leadership, continuous improvement
- Projects: fixed scope, clear outcomes, defined timeline
- Value Based: base advisory with upside tied to results
- Hybrid: retainer foundation with project sprints or performance components
"Your best marketing is a system connected to revenue. Choose the model that gets you there fastest, then scale what works."
Nicholas PutzRetainer Partnerships
For teams ready to scale with consistency.
Accelerated Growth
Full funnel strategy, AI optimization, and expanded creative support for faster momentum.
- Integrated strategy and sales alignment
- AI assisted content ops and reporting
- Testing plan and iteration cycles
- Leadership dashboards and KPI tracking
Transformative Growth
CMO partnership with execution and team enablement.
- Hands on execution with your team
- Advanced AI adoption and governance
- Custom reporting and attribution
- Executive communication and change management
Project Based Engagements
For specific goals or defined outcomes.
Marketing and Brand Audit
Clear assessment with actionable recommendations across strategy, content, and analytics.
AI Integration and Training
Use case design, tool setup, team training, and governance so adoption sticks.
Campaign Development
Message, creative, and media execution with milestones and targets.
Funnel and Website Optimization
Reduce friction from landing page to CRM, improve form fills, lead quality, and handoffs.
GEO and Structured Data
Schema, feeds, and knowledge files that improve discovery in assistants and search.
CRM and Operating Cadence
Lifecycle stages, scoring, handoffs, and a one page dashboard that leadership opens.
Value Based Consulting
For teams that want strategic partnership with shared accountability. Pay a base advisory retainer with performance bonuses tied to outcomes such as revenue, qualified leads, or efficiency gains.
- Clear KPI definition and tracking
- Transparent bonus criteria
- Aligned incentives for growth
- Quarterly reviews and recalibration
Hybrid and Custom Models
For evolving businesses that do not fit into neat boxes.
Retainer with Project Sprints
Maintain strategic continuity while tackling focused initiatives in defined bursts.
Base plus Performance
Blend advisory consistency with upside tied to results that matter.
AI Enablement with Production
Pair AI adoption work with creative and content production to lock in outcomes.
Frequently Asked Questions
How does a Fractional CMO partnership work?
We align strategy with leadership, set a quarterly roadmap, run a predictable cadence, and provide clear reporting while enabling your internal team.
What is the difference between project based and retainer engagements?
Projects are fixed scope with defined outcomes and timelines. Retainers provide ongoing leadership, optimization, and continuous improvement.
Can PureDigital build a custom package for my company?
Yes. Many clients start with a focused project or retainer tier and evolve into a hybrid model as they scale.
Not sure where to begin?
Book a free strategy consultation. We will review your current structure, growth goals, and best fit engagement. No obligation.